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Predicting The Future Of Marketing With AI Copilots (#196)

Marketing Against The Grain

NOTE

The Future of Marketing and Co-pilots

In a future where traditional search engines and search traffic no longer dominate, marketers may need to adapt to co-pilots such as Microsoft co-pilot and chat GPT. As large language models become similar, leading to a race to the bottom on price, co-pilots may monetize through subscription packages and ads similar to streaming services. With this shift, marketers may need to focus on leveraging co-pilots for business growth through ads rather than organic methods.

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