Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand)
30 Minutes to President's Club | No-Nonsense Sales
Demonstrate Understanding and Provide Social Proof
It's important to show understanding by sharing personal experiences to resonate with clients' complaints and demonstrate empathy. By using parallel stories and social proof, you can effectively pitch your product or service by demonstrating how you helped someone else solve a similar problem. This approach allows you to sprinkle your pitch throughout the sales call instead of overwhelming the client with a full pitch.
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