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S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies
Limited Supply
Utilizing Seasoned Pixels for Targeted Marketing
Marketing strategies on Facebook suggest that a broad approach can eventually become niche after spending a significant amount of money. This is due to the historical data stored in pixels that enable them to target a subset of the audience for better conversions. Seasoned pixels, like Spotify playlists, contain valuable insights that can be used for more targeted advertising. There is potential for a black market where seasoned pixels from successful brands are sold to newcomers to jumpstart their advertising effectiveness.
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