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Parachute Home: Ariel Kaye
How I Built This with Guy Raz
Brick-and-Mortar Retail as a Strategic Shift
The speaker recognized the significance of incorporating retail into their strategy early on, considering that the majority of purchases in the category were traditionally made offline. They observed the positive response of consumers when interacting with their products in a physical store, determining it to be a compelling selling point. This led to the decision to open their first store in Venice, which coincided with a successful fundraising round in 2016.
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