Embrace Change to Innovate

When previous efforts cease to be effective, view it as an opportunity for innovation. Experimentation is essential, despite the likelihood of failure leading to feelings of dread. Embrace this period of change to explore new, enjoyable formats. The aim should be to discover and capitalize on what works best. As John U. Shy advises, remain committed to your niche while varying your approach, thus evolving your strategies to better engage and serve your audience.