Creator Science

#211: What to do when platforms stop working for you [Voice Memo]

Sep 14, 2024

Content creators often face the challenge of platforms evolving and yielding less engagement. The discussion highlights the importance of persistence and adaptability in the face of these frustrations. Listeners are encouraged to embrace innovation and experiment with new formats while staying authentic to their unique style. This insight empowers creators to redefine their strategies, turning obstacles into opportunities for growth.

04:25

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Quick takeaways

Consistency in posting is crucial for maintaining engagement on platforms, as abandonment leads to increased challenges in re-establishing presence.

Embracing innovation and experimentation with content formats can rejuvenate engagement and allow creators to discover what resonates with their audience.

Deep dives

Embracing Change and Consistency

Many individuals experience a decline in engagement on platforms like Twitter and may feel discouraged, prompting thoughts of giving up. However, giving up does not lead to improvement; rather, it often makes future efforts more challenging. Consistency is vital, as platforms reward regular contributions, and abandoning them requires re-establishing a presence from scratch. Staying committed to posting can help navigate recent changes and capitalize on evolving opportunities within the platform.