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Navigating the Partnership Search for Business Growth
The key to finding a credible partner is to seek individuals one or at most two degrees away, preferably from companies like Peloton or Lululemon who purchased the Magic Mirror. It's essential to avoid mere schmoozing but focus on problem-solving and identifying the right people. The approach should involve introducing oneself with confidence, showcasing a well-tested invention, prototype, and patent ready to cater to devoted customers. Partnerships should aim to bring solutions to the market and be open to various structures, not just limited to conventional deals. The strategy is to remain open, express a willingness to learn, and convey the significant problem-solving potential of the product to potential partners who could either directly collaborate or lead to the right partnership.