Lenny's Podcast: Product | Growth | Career cover image

Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

Lenny's Podcast: Product | Growth | Career

NOTE

AI is a Tool, Not a Solution

AI should be viewed as a tool to enhance content creation rather than a stand-alone solution. It can effectively generate valuable content, particularly in contexts like e-commerce where product descriptions are necessary. However, creating content solely for the sake of producing it, as often seen with low-cost freelance services, tends to result in low-value output. To maximize AI's potential, businesses must focus on generating useful content that contributes to their overall goals and user journeys, rather than adding unnecessary fluff that fails to engage or inform the audience.

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