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How Google Ads Are Ripping You Off & How to Scale In Spite of It
Perpetual Traffic
Navigating Google Ads and Marketing Challenges for Business Growth
The speaker emphasizes that businesses often face challenges in understanding the complexities of marketing metrics, particularly in-app metrics, which can be misleading. He highlights the issue of recycling warm traffic in Google Ads and the importance of new customer acquisition for scaling and growth. The speaker points out the interplay between various marketing channels like Google, meta, email campaigns, and affiliate campaigns, stressing the need for businesses to track all efforts comprehensively to avoid misinterpretations. Moreover, he underscores the significance of leaving intricate marketing tasks to professionals while business owners focus on their core product or service.
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