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SPI 757: The Creator Network Literally Grows Your Email List
The Smart Passive Income Online Business and Blogging Podcast
Focusing on the Creator's Needs
The speaker wanted to work with ConvertKit because the company prioritized a relationship-first approach, allowing them to shape the product to better serve creators. By focusing on the creator's needs, ConvertKit made it easy for the speaker to promote the product as it was new, useful, and allowed for creative promotion. The speaker also claimed to have contributed to shaping the product, giving an example of a feature they had influenced, which is Content Snippets.
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