In politics, winning elections necessitates more than just addressing the economic needs of a party's base. The art of coalition building, crucial for electoral success, involves appealing to the median voter beyond the primary party loyalists. Political parties often fail in this aspect as they prioritize pandering to the staunch beliefs of their core supporters rather than attracting swing voters who hold the key to victory. To succeed, parties must transcend their primary voter base and strive to be tolerable and appealing to the broader spectrum of potential voters.

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