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Low-Effort, High-Impact Podcasting: Tips to Build a Successful Niche Podcast in 2024 [Best Of]
Distribution First
Leveraging Podcast Content Across Multiple Channels
Reusing podcast content on various channels is crucial for maximizing impact. Start by focusing on one channel initially, such as LinkedIn, then expand to others. Repurpose podcast content for LinkedIn by creating social clips, audiograms, graphics, and newsletters. Leveraging employees' networks can significantly increase the podcast's reach since their connections far surpass brand accounts. Develop a system to support employees in sharing podcast content easily on their social profiles to achieve marketing objectives. By involving employees in repackaging content, like providing clips, copy, or assistance in crafting messages, you can effectively distribute podcast content and enhance its visibility.
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