Invention from Necessity: Seize Your Space

Faced with a 25% rent increase, a creative solution emerged during a design conference's hotel sell-out situation. The discovery of extra space in their apartment led to the idea of renting out air beds, coupled with a personalized guest experience that included breakfast and local guides. Instead of using traditional classified ads, they opted to design their own website specifically for the conference, focusing on who they were and their unique offerings for potential guests. This inventive approach emphasized the potential of turning a challenge into an opportunity by leveraging available resources and personalizing guest experiences.