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How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169)
Marketing Against The Grain
Choosing the Right Social Media Platform for Creators
Creators should adopt a 'hub and spoke' model, focusing on one primary social platform where they excel, experimenting with a second platform, and driving traffic to email for better engagement. Each platform has its strengths: Twitter and others offer discovery algorithms, allowing content to reach a vast audience, while email lacks a discovery feature. Successful creators prioritize one primary platform, experiment with a secondary one, and utilize email as the hub. The key is to lead with value on social media before sharing links to drive engagement. Algorithms on platforms prioritize in-app experiences to retain users. Despite these challenges, creators can still build a subscriber list from platforms like X and LinkedIn by providing value and then sharing links for deeper engagement. Traditional strategies like providing value before sharing links still work, with slight tweaks, as algorithms do not show all content to all users.
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