How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169)

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Oct 31, 2023

Nathan Barry, CEO/Co-Founder of ConvertKit, dives into the intricacies of the creator economy. He shares how middle-class creators can earn up to $200,000 a year with just 10,000 subscribers. The discussion highlights key strategies for audience-building and the importance of persistence and personalization in content creation. Barry emphasizes the shift towards niche markets, revealing how authenticity in creator collaborations with brands can boost engagement. He also explores the evolving dynamic between creators and brands in today's landscape.

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ADVICE

Building with Creators

Focus on building with creators, not chasing trends.
The creator economy offers massive potential despite current limitations.

INSIGHT

Creator Middle Class

The creator economy has a thriving middle class, contrary to some beliefs.
This middle class exists especially for creators focused on email and podcasts.

ANECDOTE

CPA Creator Example

A CPA with 10-15k email subscribers earns $150k+ yearly.
He leverages tiered courses, high-end products, and coaching services.

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