Marketing Against The Grain

How to Make $200,000/Year With 10,000 Subscribers | Nathan Barry (#169)

Oct 31, 2023

42:38

Snipd AI

Nathan Barry, CEO/Co-Founder at ConvertKit, discusses strategies for creators to thrive in the digital landscape, emphasizing the importance of persistence, personalization, and directing audience attention. They explore monetizing email subscribers, the power of individual creators, and the rise of influencer marketing. They also touch on aquahire and buying intellectual property instead of hiring.

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Quick takeaways

Success as a creator requires consistent perseverance for at least two years before evaluating progress.

Personalizing content and tailoring messages to audience interests can lead to more effective engagement.

Deep dives

Stick with it for long-term success

The key to success as a creator is perseverance. Many creators give up too soon or are sporadic in their efforts. The most successful creators show up consistently for at least two years before evaluating their progress.

Choosing the Right Social Media Platform for Creators

04:17

Top Lessons from Nathan Berry

03:58

Building a Middle-Class Creator Business

01:50

Introduction

4min

Monetizing Email Subscribers as a Middle Class Creator

15min

The Difference Between Creators and Brands in the Top of the Funnel

2min

The Power of Individual Creators and the Rise of Influencer Marketing

6min

Aquahire vs Hiring: Buying Intellectual Property

15min

Distribution is undefeated.

Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) dive into the ever-evolving world of content creation and discuss the key strategies for creators to thrive in the digital landscape. Learn more about the importance of persistence, personalization, and the most valuable ways to direct audience attention in this engaging episode.

About Nathan Barry

I like to build audiences and companies. Right now 110% of my time is focused on building ConvertKit, an email marketing company for creators. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw.

Connect with Nathan!