
S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)
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Immediate Gratification and Customer-Centric Approach in Loyalty Programs
Loyalty programs should offer immediate gratification to consumers upon joining, ensuring benefits are easily accessible without high spending requirements. Using customer-centric language and providing cashback or discounts can enhance the customer experience and drive loyalty. Writing copy that appears beneficial to both the company and the customer is an effective strategy for loyalty programs.
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