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How Anyone Can Develop The Mindset Of A Multi-Million Dollar Entrepreneur - Daniel Priestley
Deep Dive with Ali Abdaal
**Sales touch points **
We like to do our research and we like to go through a series of steps of getting to know things. Marketing is there to accelerate that journey at scale with more people. You're helping them to discover and research it. Unfortunately, there is a part of every sale that is urgency. Urgency is a little bit like a spice than an ingredient - you don't want to overuse it but there needs to be a subtext of urgency.
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