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Exploring McLuhan’s ”The Medium is the Message” in the Age of AI, with Andrew McLuhan of The McLuhan Institute
The Outlier Ventures Podcast
The Medium Shapes Reality
Techniques developed to analyze poetry can also be applied to understand the effects of technology, revealing that the environment created by technologies profoundly shapes human thought, feeling, and behavior. The concept of 'the medium is the message,' first articulated in 1958, emphasizes that content serves merely as a delivery mechanism for these transformative influences. A deeper comprehension of this principle by technologists, regulators, and consumers could align the impact of technology with environmental science, ultimately leading to significant changes in our world.
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