The Outlier Ventures Podcast Exploring McLuhan’s ”The Medium is the Message” in the Age of AI, with Andrew McLuhan of The McLuhan Institute
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Sep 25, 2023 Join host Jamie Burke as he explores how 'the medium is the message' applies to AI with Andrew McLuhan, director at The McLuhan Institute and Marshall McLuhan's grandson. They discuss the ethical implications of rapid technological innovation, McLuhan's laws of media, the shift from quantity to quality in AI, the impact of digital communities and diverse education, the cognitive and emotional effects of digital vs. traditional media, and the importance of balance and disconnecting from the digital context.
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The Medium is the Message
- The medium's environment shapes us, turning us into new humans who feel, think, and act differently.
- Content acts as the delivery mechanism for these technology-driven changes.
Broadening the Definition of Technology
- Technology extends human abilities beyond our physical limitations, encompassing more than just gadgets.
- A t-shirt, an air conditioner, and a cell phone all have the power to reshape human capabilities and organization.
Reading McLuhan
- Read McLuhan's work like poetry, not prose, to grasp its depth.
- Actively participate in understanding the meaning, allowing it to unfold through engagement.