Maintenance Phase cover image

The Trouble With Calories

Maintenance Phase

Weight Loss: A Subconscious Battle, Not Just Calories

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Research increasingly indicates that weight loss is not simply a matter of calorie restriction but is largely governed by subconscious processes in the brain. The traditional model of calories in versus calories out is falling out of favor, with studies suggesting that willpower plays a limited role in weight management. Genetic factors significantly influence Body Mass Index (BMI), explaining approximately 75-80% of its variability. Sustainable weight loss often involves continuous calorie restriction combined with increased physical activity, though the amount of weight loss maintained over time tends to be modest, typically around 10-20%. The National Weight Loss Registry, which relies on self-reported data, lacks reliable statistics on long-term successful weight loss, raising questions about the validity of these reports. Uniquely, no substantial evidence exists that individuals who have been overweight for life can become and remain thin.

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