Equity Incentives Drive Top Talent

A virtual product specialist has access to significantly more calls—15 daily—compared to a technician's four, leading to higher overall earnings despite initially lower pay. Implementing an equity incentive program, such as profit units, rewards key players with equity based on their performance, promoting ownership and retention of talent. Equity holds value primarily when there's a defined exit strategy, as it becomes meaningless without a selling plan within a three-year timeframe. For field service CRMs, options like Service Fusion and Housecall Pro are recommended, emphasizing the need for effective marketing strategies over arbitrary outreach tactics.