Analysis reveals goalkeepers could save more penalties by standing still

In a study on penalties in soccer and football, it was found that goalkeepers could save more goals by standing still instead of diving. However, social norms and crowd expectations make goalkeepers dive to impress the spectators. Norms and motivations are powerful persuasion tools, but salience, or focusing people's attention on a particular topic, can also be influential. A real-world example of persuasion is needed to demonstrate how these techniques can change people's behavior.