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Marketing Against The Grain cover image

The Psychological Trick Every Marketer Needs To Master Communication

Marketing Against The Grain

NOTE

The Harvard Study of Happiness

The Harvard study of adult development, which started over 80 years ago, aimed to investigate the factors contributing to people's health, happiness, and success throughout their lives. Initially following Harvard students, the study expanded to include thousands of participants, including spouses and children. It aimed to understand the impact of various life factors on individuals' well-being, challenging assumptions that only Harvard students led the happiest and most successful lives.

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