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Itamar Gilad: the GIST of product discovery
Make Things That Matter
Plans Often Fall Short of Reality
Decisions in product development frequently rely on subjective opinions and consensus rather than solid data, leading to a poor decision-making process. This often results in team exhaustion and a lack of confidence in the chosen roadmap. Despite the intention of setting clear directions, adherence to the roadmap proves inadequate, with frequent missed deadlines and unexpected changes. Evaluating the effectiveness of these roadmaps reveals little impact on business outcomes or user experience, suggesting that critical features may not be as essential as initially thought. Ultimately, while roadmaps provide an illusion of structure and purpose, the reality shows a significant gap between planning and execution.
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