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#204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience yourself)
Creator Science
Prioritize Email Lists for Business Success
Creators often undervalue their email lists in favor of social media platforms, which is a misdirection if they aim to run successful businesses. Companies like SaaS firms benefit from a focus on their email subscribers, typically consisting of current and past customers who have invested financially. Effective content marketing should be a secondary focus; prioritizing direct relationships via email enhances business viability. Additionally, exploring partnerships, such as with financing companies, can provide innovative offerings that resonate with high-ticket clients, ultimately boosting sales through flexible payment options. Establishing such collaborations can lead to mutually beneficial opportunities, revealing untapped resources and customer bases.
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