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Crush Your LinkedIn Goals, with Mark Jung
The Marketing Millennials
Maximizing Engagement and Visibility on Social Media
To maximize engagement on social media, start with a compelling hook that creates tension and incorporates powerful words while piquing curiosity. Focus on generating comments and discussions rather than merely accumulating likes, as engagement through conversation is far more beneficial for content visibility. Optimize your content for mobile by ensuring it's highly scannable and features high contrast to capture attention in fast-paced environments. Engage with your content promptly within the first 60 minutes of posting to boost its performance in the following hours. Furthermore, allow successful posts to thrive for at least 18 hours without interference to fully capitalize on their potential for engagement.
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