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Strategic Design Thinking
Designers should align their work with the company's strategy, understanding how their contributions directly impact the company's objectives and key metrics. They need to focus on staffing projects that drive the numbers that matter and advance the company strategy quickly. Strategies should be dynamic, evolving with the company's progress, resource allocation, technology, features, products, and user base. The mindset of strategic design thinking, emphasized through experience at Facebook, remains crucial in problem selection, outweighing the importance of problem solving.