Dive Club 🤿 Soleio - What makes a truly great software designer
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Feb 14, 2024 
Soleio, former design lead at Facebook and Dropbox, discusses the fascinating story behind project Motion, the importance of shipping and relevance, the strategic advantage of craft in startups, the future of software design with spatial computing, and the excitement of being part of early Facebook culture and the potential of augmented reality.
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Early Facebook Design
- Early Facebook design prioritized speed and iteration due to the novelty of the social media landscape.
- Designers focused on rapid product evolution and a fast user experience.
Prioritize Shipping
- Prioritize shipping over excessive craft, especially in startups.
- Craft matters, but shipping gets your product into the world for feedback and iteration.
Strategic Craft
- Strategic craft, focused on core user utility, is key for startups.
- Optimize for areas with high impact, like perceived speed or addressing critical bugs, rather than minor visual details.