Soleio, former design lead at Facebook and Dropbox, discusses the fascinating story behind project Motion, the importance of shipping and relevance, the strategic advantage of craft in startups, the future of software design with spatial computing, and the excitement of being part of early Facebook culture and the potential of augmented reality.
Read more
AI Summary
Highlights
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Speed and iteration are crucial qualities for a great software designer, with a focus on quickly shipping impactful products.
Differentiating between significant and insignificant details is important in software design, and understanding the strategic advantage of craft is key.
The shift to augmented reality (AR) presents transformative opportunities for software designers, who must embrace speed and urgency in adapting to new paradigms.
Deep dives
Transition from Act 1 to Act 2: Learning the ropes at Facebook
The speaker, Solaio, discusses his experience as an early design hire at Facebook and the transition from the first phase of the company to the second. He highlights the rapid growth and scaling of Facebook and how it affected the design team. In the early days, projects were driven by company strategy and required quick execution. Solaio mentions his involvement in a project called Motion, developed during a hackathon, which ultimately became a turning point for him as a product designer at Facebook.
The Importance of Speed and Iteration in Design Culture
During his tenure at Facebook, Solaio observed the emphasis on speed and iteration in the design team. Facebook's culture focused on making decisions quickly and evolving the site rapidly. Solaio explains that design teams that could ship and get products to production quickly were the ones that had a significant impact on the company. He believes that speed and iteration are critical qualities for a great software designer, and that embracing the concept of 'code wins arguments' is essential in creating impactful products.
The Role of Craft and Strategic Advantage in Design
Solaio discusses the role of craft in software design, noting that not all details are equal. He suggests that while attention to detail is important, it is crucial to differentiate between details that significantly impact the product and those that do not. He emphasizes the need to focus on the details that enhance the perceived quality and user experience, rather than getting caught up in minor aesthetic aspects. Solaio also mentions the strategic advantage that craft can provide in some cases, but highlights the importance of understanding its relevance to the overall product strategy.
The Shift to Spatial Computing and Design Opportunity
Solaio expresses his belief that the shift from mobile to augmented reality (AR) will be transformative, similar to the shift from desktop to mobile. He emphasizes the potential of spatial computing and AR, describing it as a new continent for software design where new rules can be written. He encourages designers to recognize the opportunities in AR and embrace the chance to create novel experiences. Solaio also highlights the importance of speed and urgency in adapting to these upcoming shifts in the design landscape.
Attracting and Evaluating Design Talent for Future-Focused Companies
Solaio discusses the importance of attracting and evaluating design talent for companies focused on future technologies. He suggests that designers who are early in their careers can stand out by demonstrating a time to proficiency in acquiring new skills and a willingness to learn quickly. Being able to work in a new paradigm, such as spatial computing, can make designers more attractive to potential employers. Solaio also encourages designers to build a strong personal network and prioritize making a lasting impression on everyone they encounter, as future opportunities may arise from those connections.
Soleio made a name for himself as the 2nd design hire at Facebook and eventually went on to lead design at Dropbox. Now he invests in extraordinary software startups like Figma, Framer, Vercel, Perplexity, Replit, Universe, tldraw, and dozens more worldwide. So in this discussion we go deep into:
- The fascinating story behind project Motion
- How Soleio’s skillset evolved during his time at Facebook
- When it makes sense to invest in craft (and when it doesn’t)
- what Soleio looks for when hiring designers
- How startups can attract the top design talent
- Why Soleio is so excited about spatial computing
- The type of companies Soleio is looking to invest in next