Craft as a Strategic Advantage and Investment

Soleio made a name for himself as the 2nd design hire at Facebook and eventually went on to lead design at Dropbox. Now he invests in extraordinary software startups like Figma, Framer, Vercel, Perplexity, Replit, Universe, tldraw, and dozens more worldwide. So in this discussion we go deep into:

- The fascinating story behind project Motion

- How Soleio’s skillset evolved during his time at Facebook

- When it makes sense to invest in craft (and when it doesn’t)

- what Soleio looks for when hiring designers

- How startups can attract the top design talent

- Why Soleio is so excited about spatial computing

- The type of companies Soleio is looking to invest in next

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