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Transparent Research for Business Development
The speaker openly engaged in public research for developing their business idea by interviewing founders of existing companies like Chief, Tiger 21, Informa, and VISTAGE on a podcast, discussing their business models, strengths, weaknesses, and success factors. By transparently examining the pros and cons of various membership and community-based businesses in front of an audience, the speaker reverse engineered their business model using the insights gained from the SWOT analysis conducted during these discussions.