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Building WP Minute, a 5-figure side project without a huge audience - Matt Medeiros, WP Minute

Indie Bites

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Targeting Niche Audience for Business Success

The key to success in podcast sponsorship is targeting a niche audience, such as the 1% of WordPressers - agency owners and product makers. By providing professional content focusing on WordPress news for this specific group, the speaker was able to secure sponsorships from web hosts and other software companies aiming to host websites. The approach involved reaching out to potential sponsors and highlighting the audience as the 'fortune 5000 of WordPress,' emphasizing the significance of English-speaking individuals interested in the business of WordPress, a market worth billions.

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