Building WP Minute, a 5-figure side project without a huge audience - Matt Medeiros, WP Minute
Apr 25, 2024
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Matt Medeiros, founder of WP Minute, shares insights on building a 5-figure side project with a niche audience while working a full-time job. He discusses monetizing WP Minute, managing a small audience, and balancing a profitable side project alongside employment. Recommendations include podcasts like 'Six Pixels of Separation' and 'Podcasting 2.0'.
Building a sustainable 5-figure side project with a niche audience while working full-time.
Diversifying monetization strategies for a podcast through sponsorships, memberships, and various content offerings.
Deep dives
Creating a Sustainable Side Project with a Niche Audience
The episode highlights how Matt Madeira successfully built WP Minute, a weekly podcast and newsletter focusing on WordPress news in under five minutes, while working a full-time job. Madeira shares insights on making a sustainable five-figure side project targeted at a niche audience and leveraging opportunities to grow, providing a model for aspiring entrepreneurs.
Monetization Strategies for WP Minute
Madeira discusses various monetization strategies for WP Minute beyond his previous project, including offering a five-minute audio product, WP Minute Plus interviews, a YouTube channel, newsletters, and a blog. He emphasizes the importance of building a professional product that can attract sponsors and memberships, enabling sustainable revenue streams.
Balancing Full-Time Work with Side Project Success
Despite managing a full-time job alongside his side project, Madeira outlines how he delegates tasks such as blog writing and podcast editing to a team, ensuring efficiency. He explains the symbiotic relationship between his job at Gravity Forms and WP Minute, aiming to eventually scale the project to delegate more responsibilities and potentially explore acquisition opportunities.
Matt Medeiros is the founder of WP Minute, a weekly podcast highlighting WordPress news in less than 5 minutes. He’s a podcasting expert, having previously worked as Director of Podcasting success at Castos and now hosts & produces Breakdown, a podcast by Gravity forms. This episode talks about how you can make a sustainable 5-figure side project, with a niche audience while working a full time job and increasing your opportunities as you do it.
Timestamps
00:00 Intro
01:32 From the family car business to digital agency with his dad
03:35 Becoming a Wordpress Expert and Starting Matt Report
04:45 Using podcasting as a networking tool
05:56 From Matt Report to WP Minute
08:08 Monetizing WP Minute
09:36 Making money from a small audience
10:58 Having a profitable side project alongside a full time job
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