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Product-Led Growth (PLG) Masterclass: How World Class Companies Grow in 2024
Product Growth Podcast
Rethinking Product-Led Growth: The Case for Sales-First Strategies
Product-led growth (PLG) may not be the best initial strategy for B2B companies, particularly in the early stages. Starting with a sales-led approach can foster essential interactions that provide significant insight and value. Engaging with customers through direct sales enhances understanding of their needs, leading to improved retention and conversion rates. Companies often mistakenly believe they must start with PLG, but this can lead to attracting the wrong customers and hindering enterprise value. Early sales interactions offer valuable feedback for refining the product and identifying the right market fit. By prioritizing relationships and hands-on engagement during the initial phase, businesses can gather insights that inform future product development and PLG implementation, ultimately leading to more efficient growth. Thus, while PLG is beneficial, starting with a sales approach allows companies to build a stronger foundation before transitioning to PLG strategies.
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