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#160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You’re Not)
Business Made Simple Podcast
Focus on Deep Impact over Wide Reach
The 'law of AJ Vadon' emphasizes that making millions of dollars does not necessarily require millions of followers. It is more important to focus on the depth of impact rather than the width of reach. Building scalable businesses like membership sites or courses is not essential without a scaled audience, especially in a crowded market like fitness. Instead, leveraging personal brand to attract more one-on-one clients and increasing fees can lead to significant scaling. By limiting the supply and driving up demand for one-on-one time, individuals can command high fees, even reaching $100,000 a day, by serving a small niche audience deeply.
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