
The Man Behind A $10 Million Creator Empire | Hunter Hammonds - Assembly
We're Gonna Make It
Leveraging Equity, Revenue Share, and Affiliate Deals for Creators
Three levers for creators are equity, revenue share, and affiliate deals. Equity can be slow and may not incentivize creators significantly. Revenue share is more meaningful but deciding the right amount and its impact on margins is crucial. Affiliate deals are a no-brainer, offering a simple, direct, and appealing passive income opportunity akin to an offer that cannot be refused.
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