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We're Gonna Make It cover image

The Man Behind A $10 Million Creator Empire | Hunter Hammonds - Assembly

We're Gonna Make It

NOTE

Leveraging Equity, Revenue Share, and Affiliate Deals for Creators

Three levers for creators are equity, revenue share, and affiliate deals. Equity can be slow and may not incentivize creators significantly. Revenue share is more meaningful but deciding the right amount and its impact on margins is crucial. Affiliate deals are a no-brainer, offering a simple, direct, and appealing passive income opportunity akin to an offer that cannot be refused.

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