We're Gonna Make It The Man Behind A $10 Million Creator Empire | Hunter Hammonds - Assembly
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Nov 7, 2023 Hunter Hammonds, the creator of a $10 million empire, discusses the concept of creator-led businesses and product-audience fit. They also explore the process of creating YouTube content and the importance of distribution for business success. Additionally, they share insights on organizational structure, stacking leverage in the entertainment industry, overcoming challenges, and the importance of strategy and building an audience.
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Simplicity of Productized Services
- Productized services are simpler than complex agency SOWs with large companies.
- Hunter prioritized brand building, team quality, and distribution.
High-Level Agency Experience
- Hunter Hammonds worked with a client paying $7 million yearly.
- This high-level agency experience informs his current productized agency model.
Hey Friends Launch
- Hey Friends launched with one tweet from Ollie Abdall, generating substantial leads in five days.
- This demonstrates the power of creator-led distribution.