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RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus
B2B Revenue Vitals
Shifting Focus to Profitable Investments
Analyzing spending helps identify gaps in revenue generation. Transitioning from traditional events to digital platforms like webinars is suggested. B2B companies should focus on investments that yield measurable ROI within a 30-day period. Evaluating leads and meeting quality helps determine the effectiveness of investments and decide where to increase focus and budget.
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