Getting Away From Corporate Bullhorns

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The industry is broken it's not like there's one part of it where you just fix that part. I think if we're able to move the industry to this new model of getting away from one centralized bullhorn, founders will feel better about the ROI on their efforts and money comms people will feelbetter about the result they're able to deliver compared to the expectations on them for their jobs. journals will feel better and reporters will get feel better because they don't want these crappy stories which clog up their inbox. The last thing is the people who are advocates and influencers will feel respected wow I know my team.

Title: Description: Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: • Lulu’s Twitter • Lulu’s Substack Show Notes: • Why people write hit pieces • The insurgency framework • How to access your audience’s neural real estate • How to develop a spontaneous elevator pitch • Tips for becoming better at reading the room • Speak directly and take the hits • Defining business objectives • Learning from other industries • Personalising your message • Overcoming resistance to the unknown, what Christianity can teach us about comms • Escaping corporate jargon • How comms resembles rugby • Taking ownership of comms • Moving to a new model of comms • “Don’t let things happen to you. Go and happen to things.” Books Mentioned: • The Network State: How To Start a New Country; by Balaji S. Srinivasan • The Hero with a Thousand Faces; by Joseph Campbell