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How To Stand Out As A Marketer In 2024 (Even On A Small Budget)
Marketing Against The Grain
Customer Insights Drive CEOs
CEOs tend to obsess over details and quality of data in charts but are significantly influenced by qualitative feedback received from a small sample of people like friends, customers, or unknown individuals. They believe in the power of anecdotes and tend to prioritize qualitative feedback over quantitative data, following the notion that anecdotes hold more truth. CEOs are heavily influenced by customer insights, showing that marketers hold control over both charts and anecdotes, with many focusing more on data than qualitative feedback when making decisions. Public perception and feedback can greatly impact a CEO's perspective and decision-making process.
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