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013: Why You Should Build a Personal Brand with Paul Jarvis

Nathan Barry Archive

NOTE

Quality Over Quantity in Content Giveaways

Instead of giving away overplayed and impersonal text downloads like PDFs or reports, focus on offering a short online course for free. Text downloads can be overplayed and seen as a commodity, leading the market to become averse to them. PDFs tend to have a big sales pitch at the end, are less personal, and do not help in standing out. Creating a 15 or 30 page report through outsourcing involves multiple drafts and is time-consuming, whereas offering a short online course for free is more valuable and unexpected.

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