Is marketing both art and science? If so, will that still be the case in the future? Monica Ho, the Chief Marketing Officer of SOCi, has the answer to these marketing questions and more. SOCI supports the marketing efforts of businesses with multiple locations. Therefore, Monica offers a wide-ranging perspective on the current marketing landscape and what moves to pay attention to. Listen to learn what’s marketing smoke and what could become marketing fire.

Tune in to learn:

• How did Monica get interested in marketing? (12:00)
• What does SOCI do? (14:00)
• What trends in social media does Monica find most compelling? (29:56)
• What does Monica look for when she hires? (36:25)

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