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S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews

Limited Supply

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Authenticity and Originality in Branding and AI

Authenticity and originality play a critical role in branding success. The use of AI in ecommerce raises concerns about the loss of creativity and storytelling, as AI creates based on existing data rather than imagination. Successful brands stand out by being truly original in their approach, such as collecting emails before launch like Harry's did.

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