010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John.
Sweat Equity
Luxury Positioning for a Cookie Brand
The cookie brand aims to position itself as a luxury status symbol by drawing inspiration from the fashion industry. The packaging is sleek and black, with each cookie having its own label showcasing pun names like 'Netflix and Cinnamon.' Each cookie comes with a story on the back, contributing to the luxury aspect. Additionally, the brand provides a playbook for the best taste testing experience, creating a unique and engaging activity for consumers to share on social media. The cookie is not just a food item but also a signaler of sophistication and exclusivity, perfect for enjoying with loved ones or showcasing during gatherings.
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