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Value of Short-Form Video and AI Apps in Marketing
Short-form video is highlighted as the top investment in marketing currently, with more marketers favoring it over SEO. The efficiency and quality of AI apps like Opus Clip in generating short videos have proven to surpass traditional agency services. Jason Lemkin mentioned receiving 30 high-quality video clips a week from Opus Clip, surpassing the output of an agency which provided only one or two clips at a higher cost and diminishing quality over time due to increased quantity focus.