Technovation with Peter High (CIO, CTO, CDO, CXO Interviews) cover image

Cybersecurity Startups: Cyberstarts Co-Founder Gili Raanan on Cyber, Venture Capital, and Identifying Customer Pain Points Through the ‘Sunrise Process’

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

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Entrepreneurial Insight on Identifying Pain Points

Entrepreneurs often pursue big problems they believe will change the world but should focus on identifying customers' most hated vendor, indicating a potential pain point to address.

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