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38. User Interviews (feat. Steve Portigal, Research Consultant and Author)
NN/g UX Podcast
Benefits of In-person Research Interviews
In-person research interviews provide a more inclusive and profound understanding of participants, allowing researchers to observe changes in behavior, engage in deep debriefs, and have meaningful discussions. These interviews offer insights into how participants think about their customers, their problem space, and decision-making culture. Unlike remote interviews, in-person interactions provide access to messy interpersonal aspects that can lead to joyful and valuable experiences for both researchers and participants.
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