318: How to Build Your Personal Brand Now (2024 Masterclass)
The Think Media Podcast
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Strategy of Offering Information for Free and Charging for Application
The strategy involves giving away information for free but charging for the application of that information. It is essential to teach everything one knows for free in small organized chunks, as people pay for organization and application, not just information. By providing structured content and tools for application, it increases the likelihood of audience engagement and trust. This approach also leads to higher-end offerings and more revenue streams. Moreover, for mission-driven individuals, the focus is on creating a positive impact by sharing knowledge and making a difference in people's lives.
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