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S5E7 - Stephen Hakami of Wiza - All things founder led sales episode

Surf and Sales

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Importance of Balancing Sales Rep Knowledge with Co-founder's Involvement

It is crucial to balance what a sales rep knows about the product with aspects like roadmap details that might be better communicated by the co-founder to avoid misrepresentation or confusion. Co-founders may need to step in to address changes directly and take responsibility, acknowledging when mistakes are made. This balance ensures communication accuracy and fosters trust with customers.

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