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Why Instagram Broke Its Square
Land of the Giants
Creators adapting to changes on Instagram and TikTok
Instagram has shifted its model from friend-based connections to discovery-based, impacting creators who now have to adjust to the new priorities. A classic Instagram creator, Miss Wondersmith, found TikTok to have a more casual and chill vibe compared to Instagram's curated feeling. She was surprised at how quickly TikTok's algorithm started serving up relevant content, which even helped her realize her sexual orientation. The shift in platforms has forced creators like Miss Wondersmith to navigate and adapt to the changing landscape of social media.
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