Magic Spoon co-founder Gabi Lewis talks cereal brand's expanded retail footprint and marketing strategy
The Digiday Podcast
Evolution of Influencer Strategy
The company's influencer strategy began with raising half a million dollars from health and wellness influencers, each with 50,000 to 500,000 followers, before the product launch. These influencers, who were making their first angel investments, believed in the product and vision, investing amounts like $5,000 to $15,000. They not only invested but also helped in launching and promoting the business during its early stages. This influencer-first approach was pivotal in the initial business launch, complemented later by paid social and other marketing channels.
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